Morita praised familialism and loyalty to the company as facilitating long-range planning and investment. He often criticized American management's preoccupation with quarterly profits and dividends and its tendency to postpone investment in equipment.
Morita was also outspoken on U. He warned, for example, against "hollowing out" the economy in the United States by moving manufacturing plants overseas to exploit cheap labor. Although most of the controversial statements were credited to Ishihara, some critics blamed Morita for his arrogance. Morita, however, praised the openness of American markets and, in his efforts to reciprocate it, established in the Sony Trading Company, whose mission is to promote U. Morita became executive vice-president of Sony Corporation in , president in , chairman and chief executive officer in In , Sony was awarded an Emmy by the National Academy of Television Arts and Sciences for the development of Trinitron—the first time an Emmy had been given for a product.
Sony's third Emmy was awarded for their one-inch helical-scan videotape recording; and it's fourth came in , for a new video recorder with mass image storage capability specially suited for computer graphics. In , Billboard gave Sony its Trendsetter Award for their revolutionary small D-5 compact disc player.
Morita, himself, received the Albert Medal of the Royal Society of Arts "for outstanding contributions to technological and industrial innovation and management, industrial design, industrial relations and video systems, and the growth of trade relations. As vice-chairman of Keidanren Japan Federation of Economic Organizations and chairman of the Council for Better Corporate Citizenship within Keidanren, Morita was active in educating Japanese companies abroad to become good citizens of local communities.
He addressed a letter to the G-7 leaders meeting in Tokyo—the Presidents and Prime Ministers of the United States, Japan, Germany, France, Britain, Italy, and Canada—encouraging them to seek ways to lower all economic barriers between North America, Europe, and Japan to forge a new world economic order. On November 30, at the age of 72, Morita suffered a cerebral hemorrhage. Besides the Sony Corporation's concerns, much of Japan worried about what the loss of Morita from the helm would mean for the country.
Jolie Solomon and Peter McKillop wrote in Newsweek that Morita is seen as "the epitome of the transnational executive," or, as General Electric chairman Jack Welch calls him, "spiritually global.
In recognition of "his distinguished corporate leadership and for a lifetime of innovative contributions in bringing advanced technologies to consumer electronics products," The Institute of Electrical and Electronics Engineers IEEE presented Akio Morita with its Founders Medal less than a year after his stroke. The award was accepted by his wife and one of his sons, as Morita was still in recovery stages. On November 25, , three months after being honored by IEEE and almost exactly a year after his stroke, Morita decided it was time to step down as chair of Sony, still debilitated from his brain hemorrhage.
His resignation secured the Sony position for Noria Ohga, who still intended to retain his other Sony responsibilities. Morita took over from Masaru Ubuka as honorary chair of Sony, Billboard reported, as well as being formally recognized as founder of the corporation.
Ibuka was named founder in and will continue in that role and has also been named chief advisor. Steve McClure noted in his Billboard article that in Japan, such titles which indicate the friends' joint role in starting Sony are often awarded to executives who have essentially retired from their companies. Morita's stroke left him partially paralyzed. He left for his Hawaii condominium in the fall of to recuperate. Like this: Like Loading You May Also Like.
Arnold Schwarzenegger: Biography July 6, July 6, theinnerdetail. Close this module. Newsletter Signup. Email Enter your email address. Nippon - the land of rising sun, and in my sense the rising phoenix itself lives up to its reputation quite remarkably when you go through quite a descriptive autobiography of a visionary, arguably one of the great managers of his times, Akio Morita san. The book as it claims to be an International Best Seller has been authored in the latter half of eighties when Mr.
Akio Morita was holding the Chairmanship of Sony Corporation. The story here being told is about how a company started by few highly inspired, determined and equally intelligent engineers in adverse of situations, carved itself as one of the most successful companies in consumer electronics - Sony Corporation.
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Enlarge cover. Error rating book. File Name: made in japan akio morita and sony pdf free download. Made in Japan: Akio Morita and Sony. Updated The ensign who discovered the fish merchant who dealt with us for sake and bean paste came to me with a novel idea.
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